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Graphic Design three workbook of Inkyung Song and Benoit Crottaz




ASSIGNMENT ONE: Understanding Context


The biggest problem with domestic violence is that it is passed on to future generations resulting in a continued cycle of violence and abuse. The idea that domestic violence breaks relationships through multiple generations is our message. We decided to use the family tree as our main vehicle to communicate this. A tree can show the historical time line of a family as well as healthy/ not healthy. healthy being represented by growing and flourishing young plant shoots and unhealthy by dead branches lacking any leaves. On page four, the page representing “the message” a dieing family tree can be seen with a number of branches effectively being stopped by the death of some of the family members. This family has being affected by domestic violence for a number of generations. In the top right of page four young living plant shoots can be seen to grow onto page five (the clients motivation). Page five works in conjunction with page four to show how domestic violence breaks down relationships whilst a lack of domestic violence creates flourishing and ongoing relationships. We want to communicate to people in relationships (the audience) that domestic violence destroys relationships. Page six represents why the audience would want to abstain from committing domestic violence because of the possible repercussions. Page eight communicates that people have a choice weather to commit domestic violence or not. The scale containing the people in conversation is weighed down more. This represents communication as the best solution to issues faced in relationships. We want people to be motivated to communicate with their partners and not commit domestic violence  whilst being aware they have the choice but know the possible consequences.

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Page four(family tree)

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research the design



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Typography options, ideas.

Just a few flavour samples for the type aesthetic and feel. Bigger ones are what i think works better/supports the visual aesthetic clearer.

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The audience is everyone but for the sake of being more exacts we would say people in relationships. Be it marriage, a civil union or a de-facto relationship. We think it is important to include both partners and not just males to help remove the thinking that victims are always women.

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snippets from the MInistry of Justice

Māori and Pacific peoples are over-represented as victims and

perpetrators of family violence, and are less likely to report family

violence or to access existing services. Both these groups require

services which are culturally appropriate and

take into account their distinct needs.

There are specific groups within the community who, for various reasons,

do not access services provided by the Government or who require specialist

interventions. It is important that these groups are identified and appropriate responses developed. —Who?

Children are significantly affected by family violence in the home. There is a large body of research showing that children who are either victims or witnesses of family violence are more likely to become perpetrators (in the case of males) or victims (in the case of females) of family violence in their adult lives. This makes it crucial to address the needs of this group, and a number of steps have been undertaken to do so.

Critical issues that need continuing attention include:

  • Policing policy and practice.
  • Evaluation and research.
  • Prevention.
  • Responding effectively to family violence within Māori and Pacific peoples communities.
  • Repeat Victimisation.
  • Addressing children’s needs.
  • Links with other initiatives/strategies.

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InKyung Song

Benoit Crottaz

222.302 Graphic 3

Assignment One: Understanding Context

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hmmm so more stuff will come in time.

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